Tender Responses


Create compelling and successful tender responses.


The experience of managing tenders has given us a genuine insight into what makes a winning tender response and equally importantly, the pitfalls to avoid.


Successful tender responses involve:


Ensuring that a response is worthwhile and that it meets a commercial need

Securing “buy in” from within your organisation

Identifying exactly what the tender manager wants from you and why

Demonstrating how and why you are best placed to win the tender

Communicating the benefits of your response in simple and compelling language

Presenting the response professionally and proving your commitment


Experience has shown that there is no “one size fits all” approach to tender responses, but that a properly constructed response will invariably beat those using a standard template.

tender responses,Effective Communication, Identification of Commercial Needs Purple Box

Copyright (C) 2011 Benalder Consulting Ltd. All Rights Reserved. Designed by Think Creative Design