Case Study: Added Value



Client Situation


One of the UK's best known newspaper groups was keen to build its existing range of financial services partnerships and to ensure that its product range was appropriate for its informed and discerning readership.

The client was experienced in the provision of financial services but was also keen to ensure that it had a robust strategy to meet future market and regulatory challenges.


Our involvement


Undertook a thorough business review of the status and performance of all financial services' partnerships and benchmarked these with similar distributors.

Recommended a business strategy based on a "best of breed" approach, which offered a strong proposition to readers and was fully consistent with the group's editorial and advertising strategies.

Outcome


Maximised the financial returns from existing partnerships.

Managed a number of successful tenders to identify and appoint strategic partners offering general insurance, investment, mortgage and IHT planning services.

Enabled the client to measure the impact of a range of potential financial services' strategies.


Copyright (C) 2011 Benalder Consulting Ltd. All Rights Reserved. Designed by Think Creative Design