Affinity Distribution


Partner with complementary brands to open up new markets and customers.


The overriding reason for product and service suppliers getting involved in affinity marketing is to reach the customers they want and who might otherwise be difficult to access.


A successful Distribution strategy is NOT easy and relies on:


Creating compelling customer and partner propositions

Identifying, selecting and targeting the right sectors and partners

Effective networking and business development

Negotiating expertise and strong account management


It gets even harder when it comes to establishing clarity of purpose and building a genuine and realistic partnership which works to the benefit of customers and partners alike.


Successful distribution strategies will inevitably depend on a professional approach, supported by a strong degree of realism and pragmatism.

Affinity Distribution, Partnership Marketing, Affinity Partners Purple Box

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