Added Value


Use new products and services to generate additional income and “add value” for your customers.


The use of added value products and services is the reverse of affinity distribution and is widely used by brands and affinity groups to generate new revenue and differentiate their core services.


A successful Added Value strategy requires care and relies on:


Understanding whether a new product or service is really needed

Selecting the most compelling and appropriate products and services

Identifying and engaging potential partners by “selling the opportunity”

Choosing the right partners and ensuring the right "culture" and service levels

Negotiating expertise and strong account management


Many brands find that “doing deals” can be straightforward, but the development of successful added value products and the partnerships behind them require a professional approach, backed by experience and a network of willing providers.

Added Value, New Products, New Services Purple Box

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