Work Profile


Neil has worked in affinity marketing for nearly 20 years and, prior to setting up Benalder Consulting, spent 11 years as both the Commercial Director and then the Managing Director, for Affinity Solutions Limited; one of the UK’s leading partnership consultancies.

Neil has led and directed a number of strategic partnership projects for suppliers and affinity groups. He has worked in a wide and diverse range of market sectors and past clients include AXA Insurance, Air Miles, Telegraph Newspapers, WWF and the National Association of Head Teachers.

Affinity Solutions was acquired by Ageas (Fortis) in 2005 and Neil was appointed its Managing Director in 2007. Under Neil's leadership, Affinity Solutions was instrumental in creating and developing the partnerships strategy of Ageas and in helping to win some of their most significant affinity partnerships, which now include Tesco, Toyota, John Lewis Partnerships and American Express.


Neil owns and operates the “Partnership & Affinity Matters” Group on LinkedIn.


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Personal Profile - Neil Batley




Neil has a degree from the University of Southampton and is an Associate of the Chartered Insurance Institute (ACII), a Fellow of the Chartered Institute of Marketing (FCIM) and a Member of the Institute of Direct Marketing (MIDM).

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